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- Located in a new regeneration District closest to the city, District 14 (RCR)
- Tap on the potential growth, supported by URA Master Plan
- Only Approx 5 Mins’ Walk to Aljunied MRT (East-West Line), surrounded with many schools
- Only 1 MRT Station to Paya Lebar Regional Centre (PLQ), and to Kallang (Kallang Riverside)
- Singapore’s renowned developers, Hong Leong Holdings’ Intrepid Investments and City Developments Ltd
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D14 - Eunos / Geylang / Paya Lebar
NovaSims Development Pte. Ltd.
20 - 30 Sims Drive
99 years leasehold
No of Units
Estimated 17- or 18-storey blocks. 566 units of flat/apartment
Developer’s Licence No:
Expected date of TOP
Strategically located at Sims Drive, residents of Penrose will enjoy a myriad of conveniences in this established neighbourhood with the Sims Vista Market & Food Centre, Geylang East Neighbourhood Centre, Geylang East Library, and the Geylang Methodist Primary and Secondary Schools, all within the vicinity.
This is a rare residential development where you can enjoy an urban oasis in a strategic location just outside the hustle and bustle of the city centre. Island-wide accessibility at this upcoming 18-storey high Penrose @ Aljunied is excellent with the MRT station within a short stroll away, and also connectivity via the Pan-Island Expressway (PIE), Kallang-Paya Lebar Expressway (KPE), and Nicoll Highway.
Residents in Penrose is situated in the golden triangle of 3 key growth areas, consisting Paya Lebar Central, Kallang Riverside as well as Bidardari New Town.
The blueprint for Paya Lebar Central
The blueprint for Paya Lebar Central was unveiled by URA as part of the Master Plan 2008. About 12ha of land is available for development with about 500,000sqm of commercial spaces. The vision for Paya Lebar Central is to develop into a lively, pedestrian-friendly commercial hub with a distinctive cultural identity. 3 new shopping malls have been added in recent years, including One KM, Paya Lebar Square and Paya Lebar Quarter. SingPost Centre has also been refurbished as part of the rejuvenation plan.
The 8.2ha Kampong Bugis site along Kallang River has called for tender in Dec 2019. The site expects to yield 4,000 private homes and 50,000sqm of commercial spaces for retail, offices, hotel and recreational uses. The entire precinct will be developed in 9-11 years by one master developer.
Bidadari Estate is envisaged to be the next Bishan. The plan has slowly taking shape since year 2015. A 10ha Bidadari Park with a lake will form the green lung for the estate, together with 6 distinctive neighbourhoods, and a mixed commercial and residential cluster.
One MRT stop away from Penrose is the up and coming Paya Labar Commercial Hub. Here, amenities abound with the soon-to-open Paya Lebar Quarters and Business Hub directly accessible via Paya Lebar MRT station. The exciting bazaars at Geylang Serai together with the recently opened Kinex mall also beckon.
Paya Lebar Central is envisages to be developed into a lively commercial centre with vibrant and attractive public spaces. Located at the fringe of the city centre, Paya Lebar Central will provide an attractive and accessible location for businesses that do not need to be within The Central Business District.
Indulge in a landscape both azure blue and eco green. Work out at the Indoor Gym or Take a dip in the 50-meter lap pool. Venture forth a little more into the Garden and be mesmerised by the tranquillity of its lush foliage. Your kids will find an array of exciting features waiting to entertain them.
Grand Clubhouse; consisting of:
- Arrival Drop Off
- Welcome Lobby
- Multi-purpose rooms with toilets (2)
- Stargazing Lawn
- Games Room
- Music Room
- Multi Media Room
- Male & Female Toilets
- Accessible Toilets (2)
Treehouse Pavilion with water terrace
50m swimming pool (surfacing area approx 510m2) with pool decks
Stream pool, consisting of:
- Lagoon Pool (surfacing area approx 110m2)
- Forest Pods (2)
Active Clubhouse, consisting of:
- Gym (Upper Storey)
- Yoga Deck (Upper Story)
- Pool Deck
- Changing rooms (male & female changing rooms, each with steam room)
- Accessible Toilet
Wellness garden, consisting of:
- Mist trail
- Spa Pavilions (2)
Kid’s adventure park, consisting of:
- aqua play (surfacing area approx 60m2)
- jumping water jet
- Adventure Playground
Tennis Court (hard court)
Cascading Garden Walk
Adult Fitness Station
Pedestrian Side Gate
Bicycle Parks (2)
Bin Centre (basement)
Child Care Centre (1st Storey & Basement)
Leisure Deck, consisting of
- Lap pool (surfacing area approx 140m2)
- Aqua bubbling decks (3)
- Water Decks (2)
- Pool Lounges (2)
Gourmet Pavilion (with BBQ pit)
Dining Pavilion (with BBQ pit)
Wine & Chill Pavilion
Sky marshland, consisting of
- Equisetum Pond
Look out point
Toilets with shower (2)
Sky Dining Pavilion, consisting of
- Cooking counter (with BBQ pit)
- Alfresco Dining
City View Lounge
Penrose is designed to accommodate all your needs, a love nest for younger families or even multi-generational living. See below for the floor plans of the units available in Penrose.
New Standard of Luxurious Living
The wide range of unit types at Penrose ensures that there is a home just perfect for everyone.
Only the Finest for You
Every single day at home becomes better when home is graced with the finest branded appliances.
Best examples of Function and Design
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What does this mean?
|1 Bedroom + Study||(1+1)a1||560||1|
|2 Bedroom + Study||(2+1)a||807||17|
|2 Bedroom Premium||(2P)a||700||17|
|3 Bedroom + Study||(3+1)a||1,184||17|
|3 Bedroom Premium||(3Y)a||1,098||17|
Hong Leong & City Development successfully acquired Sim Drive under Government Land Sales with the highest bid of $383.5 million or $732psf per plot ratio.
The 99-year leasehold site has an area of 174,648 sqf land and could be developed into 566 residential units.
The estimated breakeven price for Penrose is $1,235psf. Launch price may range from $1,500psf onwards.
NEARBY NEWER CONDOS AROUND PENROSE AT DISTRICT 14
HIGHEST TRANSACTED SELLING PRICE (PSF) FOR PAST 12 MONTHS
SIMS URBAN OASIS
PARK PLACE RESIDENCES AT PLQ
Location, Opening Hours
Penrose showflat is targeted to open in early 2020. Kindly book an appointment here before making your way down to view Penrose Showflat as it may be closed at certain days/time.
Online registrants who have booked an appointment here will be able to receive Direct Developer Price and need not pay any additional commission. Please be informed that units for sale at Penrose are on first come first serve basis.
Before Visiting the Penrose Showflat
- It is advisable to check exactly how much CPF you are eligible for Penrose purchase after setting aside the minimum sum.
- How are you affected by the TDSR & ABSD? You will need to know the bracket you are in.
Alternatively, you may simply book an appointment by filling up the form below and let us contact you. Our experienced sales team is able to assist you throughout the process.
Hong Leong Group is a globally-diversified company with $40 billion assets and over 40,000 employees. The Group’s business covers property development, hotels, financial services and Trade & Industry.
Hong Leong Investment Holdings was established in 1960s when it consolidated most of its property interest and investments. The Group has major stake in City Developments Limited.
Over the past five decades, the group has reshaped Singapore Skyline with more than 130 quality residential properties and 100 premier commercial and mixed use developments. Today the Group is one of the largest commercial landlords and holds the largest non-government residential land bank in Singapore. It’s also the largest Asian-controlled hotel groups outside China. Its flagship brands include Grand Millennium, Copthorne, Studio M, W Singapore- Sentosa Cove, The St Regis Singapore, etc.
Here are some of their past projects.
- The Avenir
- The Jovell
- Coco Palms
- St. Regis Residences
- The Inflora
- One Shenton
- Commonwealth Towers
- The Residences
- The Meyerise
City Development Limited is a leading real estate company listed on Singapore Exchange. With proven track record of 50 years, the group has developed more than 40,000 homes globally and received many prestigious awards.
CDL is a world leader when it comes to real estate with an established network that spans 29 countries and in up to 103 locations. The Singapore listed group is among the largest companies in terms of market capitalization. The company’s income portfolio consists of serviced apartments, shopping malls, integrated developments, hotels, offices, and residences.
The company has been offering service in the real estate sector for more than 55 years and has an established track record comprising of investment, real estate development, and management. Over the past years, it has speared the construction of more than 43,000 homes and owns more than 18 m sq ft of lettable floor area worldwide.
The group has managed to achieve its enormous success by leveraging their extensive experience and deep expertise in developing and managing their properties. It is also focused on adding value to all its assets by building innovative and quality spaces that exceed the standards. In the past, CDL has entered into partnerships to deliver some of the most iconic buildings in Singapore and other countries.
By developing properties that meet the desire of most buyers, the company has been able to establish itself as a trusted developer in Singapore and internationally. They offer a secured investment that meets environmental sustainability goals. As a result, they have gained recognition in various fields and won several awards.
District 14 has to be at the top of your list when choosing your next home in Singapore. The area is strategically situated, enabling residents to enjoy unmatched convenient accessing the nearby amenities. Due to the area’s strategic location, the demand for properties is high, which makes it an excellent place for investment. When living in this neighbourhood prime location, there are lots of cool things around that you’ll enjoy. It gives you a chance to lead a more comfortable lifestyle and in an incredible living space.
Name anything you might need when living here, and it’s just right at the corner from schools to shopping malls. Besides, the area is food heaven, and you can find any food from yummy durians to delicious dim sum. Connectivity is also enhanced thanks to its advanced network of road transport and MRT lines. The laid-back and unique charm that this part of Singapore offers is among the reason everyone wants to make this area their home.
Sims Drive area situated off Aljunied Road is an upcoming iconic lifestyle enclave. It features Sims Drive Road that connects to Aljunied Road lining to Sims Avenue. Sims Avenue is a one-way road linking Kallang Road to Jalan Eunos. The Road and possibly the area were named Sims in honour of a local Chinese businessman, Sim Kia Jan. Sim Kia owned a portion of land close to the area.
Sims drive sits in District 14 of Singapore that comprises Pay Lebar, Geylang, and Eunos. These areas have played a big role in shaping Singapore’s history. It houses iconic buildings and structures that reflect the unseen part of Singapore. To retain the district’s rich history, some of its cultural and historical elements have been conserved by the government. However, other parts are set apart to pave the way for the construction of modern redevelopment projects.
The nearby Eunos area was initially known as Kampong Eunos.
Today, the area portrays a blend of modernity and tradition. It houses intricately designed religious buildings such as the Mangala Vihara Buddhist Temple, and the Masjid Darul Aman mosque. The modern elements featured in the area include the Eunos Market Food Centre providing various delicious local foods and Kampong Ubi Community Centre, which offers Malay art and culture classes.
Geylang area derived its name from “geylanggan”, which is a Malay word that means to crush or twist refers to the procedure of extracting the coconut milk and flesh used to thicken curries like in Peranakan cuisine by the locals. Also known as Geylang Serai, this area is situated towards the east of the Central Area. The huge number of foreign workers’ quarters, busy shophouses, and many karaoke lounges is a good display of Singapore’s modern look. The historic shophouses here give a taste of the 1970s with their original looks. Today, Geylang is increasingly becoming popular by locals and expats due to the high number of new property launches. At least 40 projects featuring up to 2,190 units were expected to be launched by the end of 2017.
Paya Lebar refers to a wide swamp in the Malay language. The area used to be a squatter area with poultry and pig rearing before the establishment of British colonial rule in Singapore. Fast forward, today the area features commercial workshops, offices and small retail shops. Several business activities happen in the area, and it has been identified with technological advancements.
Sims Drive features both private and public housing with several shophouses. It is known for its strategic location close to a plethora of amenities, including schools, shopping malls, restaurants and more. The area is well connected across the neighbourhood and with other parts of Singapore through the established roads, expressways and MRT lines.
The tender for Penrose site situated at Sims Drive has closed. The site attracted 5 bids with the bid from two partners City Developments (CDL) and Intrepid Investments of Hong Leong Group Singapore topping at S$383.5 million which reflects S$732 psf ppr. The two companies agreed to develop the residential condominium with a 60:40 ownership ratio.
A bid from GuocoLand came second at $655 psf ppr falling 12% below the top bid. Penrose site covers 174,648 sq ft and anticipated to house about 565 residential units. The building will comprise of 17 or 18-storey buildings.
Hong Leong Group spokesman commenting on the site noted that among the impressive attributes of Penrose site is the excellent connectivity. The neighbourhood is connected to other parts of Singapore by the Pan Island Expressway and the Kallang-Paya Lebar Expressway. The CBD and the famous Orchard Road Shopping Belt are also about 15 mins drive from Penrose. Paya Lebar Central and Paya Lebar MRT Interchange station is just one stop away from Aljunied Train Station running on the East-West Line.
Amenities are also reachable from Penrose with prominent schools located within walking distance. Some of the schools around include Canossa Catholic Primary School and Geylang Methodist School. Such proximity to educational institutions makes the location suitable for family living.
Other amenities such as restaurants and shopping malls are also within the vicinity. As a result, residents can enjoy the utmost convenience when accessing various necessities.